Today’s business leaders can’t hide in the boardroom. CEOs, MDs and senior leadership teams (C-Suite) are expected to be visible – in the press, at events and online.
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Profiling for CEOs and senior leaders
We help leaders build a credible, authentic profile that supports wider business goals, from fundraising and restructuring to growth and employer branding. With 30 years of PR expertise and a multi-award-winning B Corp certified team behind you, you’ll feel confident stepping into the spotlight.
”The team at Midnight are a pleasure to deal with, at all levels of the agency. It’s clear to see how much they care, and they genuinely feel like part of my team.
Carol RheadMarketing & Insight Director, Compass B&I
We are a large complex business, and they have great relationships with stakeholders right across our business and I trust them to work with them independently and loop me in when needed…
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Quick answer
We raise the public profile of CEOs and senior leaders through PR, thought leadership, speaking opportunities, social media, awards and media training.
The outcome is increased visibility, stronger credibility, and new opportunities for both the individual and the organisation. Leaders we’ve profiled have secured national media coverage, keynote speaking slots and industry recognition that directly supported growth, investment and brand trust.
By positioning you as a go-to voice in your industry, we boost your own reputation and help you open doors to drive wider business success.
Raising the profile of one or more senior leaders can benefit the organisation more broadly ahead of important milestones or events.
Some of the reasons why we’ve been hired to raise the profile of leaders include key launches for the business, investment drives, periods of restructuring and change where leaders need to be more visible and periods of rapid growth.
Before we create a leadership profiling campaign, we set up a meeting during which we’ll agree your objectives for the campaign and develop ideas around the activities most likely to deliver the result.
What is senior leadership profiling?
Leadership profiling or executive profiling is the process of building a strong, authentic public presence for senior leaders. It blends media relations, thought leadership, social media, award wins, speaking opportunities and digital reputation management to position leaders as trusted voices in their sector.
It’s not just about fame or vanity. Done well, leadership profiling builds trust with employees, customers, investors and the wider community. It ensures the human faces behind a brand are visible and relatable. In a world of AI-generated noise, a confident, authentic leader’s voice is vital to cut through and connect.
Who it’s for
- CEOs, founders and MDs or wider C-suite in high-growth businesses
- Senior leaders preparing for investment rounds or acquisitions
- Leaders in professional services (law, finance, consulting, HR)
- Tech and SaaS executives looking to build credibility with investors
- Think tanks and not-for-profit leaders raising awareness of their mission
Results you can expect
- Earned media coverage in high-authority national and trade press that boosts visibility and SEO credibility
- Stronger trust signals for investors, partners and employees by showing consistent and authentic leadership voices
- More speaking invitations and panel opportunities at key industry conferences, helping you influence conversations that matter
- Improved LinkedIn presence through regular, high-quality content that drives engagement and followers
- Awards recognition that highlights personal impact and leadership style, often leading to new opportunities and sector credibility
- Increased share of voice in your market, ensuring your perspective is heard over competitors
- Confidence in articulating key messages to journalists and other stakeholders.
What you can expect (our process)
1. Discovery
We work with you to set clear goals, understand your story and individual tone of voice, and identify the audiences that matter to you.
2. Story angles
We uncover your personal expertise and align it with timely issues that resonate with media and stakeholders.
3. Media targeting
We build bespoke journalist, influencer and event lists that matter to your sector.
4. Execution
We deliver media pitches, ghost-written articles, award entries and social content that get traction.
5. Training
We deliver media training and key message training to support your leaders to prepare for interview or to address teams, clients and prospects or investors. We’ll help your leaders personalise their delivery and shine, to make the most of the opportunities we present them with.
6. Visibility boost
We secure speaking slots, interviews and placements that elevate your profile across multiple channels.
7. Measure & adapt
We track coverage, sentiment, share of voice and engagement. We refine the strategy to build on what works.
We make the process collaborative but not time-heavy for you. Most of the work is handled by our team – you just bring your insights and approve the final outputs.
Case studies
Eurest – positioning Compass Group’s Eurest as the UK’s most progressive workplace caterer through strategic PR including thought leadership and award wins.
Black Isle Group – We profiled the leadership team to support business growth. Result: secured interviews in top tier outlets and increased inbound enquiries.
Checkatrade – Founder Kevin Byrne profiled on major stages, including alongside Bill Clinton. Result: international recognition and new speaking invitations.
Certified B Corp
As a certified B Corp PR agency, we believe in building digital reputations for good. That means raising leaders’ voices in a way that’s authentic, inclusive and impactful.
The Midnight team celebrating after officially joining the B Corp community in 2024.
Senior leadership profiling FAQs
How quickly will I see results?
Media coverage and LinkedIn engagement can start within 1–2 months, while bigger opportunities like keynote speaking slots and award wins often take 3–6 months. We recommend treating leadership profiling as a medium-term investment in reputation.
What do you need from me?
Your time for strategy sessions and sign-offs, plus your willingness to share stories and insights. We’ll handle the heavy lifting: writing, pitching and securing opportunities. For social media support, we’ll also ask for access to your LinkedIn or other accounts.
How do you measure success?
We measure both qualitative and quantitative outcomes: the quality and reach of coverage, increase in followers and engagement on LinkedIn, award shortlists, speaking invitations and overall share of voice against competitors. We also track backlinks and brand mentions that support your SEO.
Why is leadership profiling important for SEO?
Google now prioritises content from real human experts (hurrah!). When your name appears in credible publications, it signals authority to search engines (both traditional and AI) – boosting visibility for both you and your business. A strong leader profile can directly improve your company’s search performance.
What if I’m not confident with the media?
That’s what our tailored media training is for. We’ll help you refine key messages, practice interviews and build confidence. We’ve trained leaders across law, finance, construction and tech – often transforming nervous spokespeople into sought-after voices.
Do you manage my LinkedIn directly?
Yes, if you’d like us to. We can create and post content on your behalf, provide ghost-written thought leadership articles, and help you engage with your network effectively. You’ll still approve everything, but you won’t have to spend hours managing your profile.
