Professional Services PR
Midnight Communications is one of the South East’s leading public relations and content agencies, managing campaigns on behalf of professional services businesses with whom we work on a national, trade and regional basis.
We work with businesses across the whole spectrum of professional services – from law firms and insurance providers and brokers, to accountancy and tax firms, architects and chartered surveyors, and more.
Our campaigns are creative, strategic and responsive, delivering results our clients can measure. We are known for our passion, praised for our energy and commitment and understand how the power of strong reputation can be leveraged to drive commercial success.
PR is an incredibly powerful tool to help businesses punch above their weight.
Why do professional services clients come to Midnight?
Our professional services clients come to us for many reasons…
Many simply want to grow and are quick to recognise how powerful third-party endorsement is from the media. The fact that a journalist has chosen to include them in an independently written feature speaks volumes about the expertise they have to offer. After all, professional services firms are not selling products, they are selling their expertise.
Others become aware of the importance of having a strong digital footprint on Google. When a potential client, partner or stakeholder is considering your business, what’s the first thing they do? More often than not, they’ll search online.
We can ensure our clients have an impressive search engine profile, with a range of digital PR content showcasing their expertise from ‘ask the experts’ style content, long authoritative articles in influential trade and industry media outlets, quotes in the national newspapers and company news in the local media – all are immensely powerful in influencing prospects when they are in ‘consideration’ mode.
Sometimes clients have a merger, acquisition or exit from their business in mind when they come to us. We’ve helped many businesses build an impressive reputation, skilfully communicating their intrinsic value to suitors. One such example is law firm Thomas Eggar LLP with whom we worked for 13 years, until they were acquired by legal behemoth Irwin Mitchell. Read more
Once a project is complete, we produce a detailed evaluation of everything we’ve done to show how far your investment has gone.
Our meticulous reporting has been recognised by the CIPR who awarded Midnight GOLD for the Best Use of Planning, Research, Measurement and Evaluation at the CIPR PRide Awards.
Thomas Eggar worked closely with Midnight Communications for over ten years, up to 2016 when the firm merged with Irwin Mitchell LLP and PR services were taken in-house. Through the course of the relationship Thomas Eggar went through radical growth and significant changes to its brand positioning and go-to-market approach. Midnight worked so closely with the firm during these changes that they felt like an extension of the in-house marketing team. They understood our objectives; knew our lawyers personally and liaised directly; and they secured us impressive coverage which consistently supported our profile and growth ambitions. Their relationship with the business was, in fact, so intrinsic that is was woven into the fabric of our operations. That kind of relationship with a third party is rare, and one we very much appreciated. Their informal, personable style very much mirrored our own, making for an ideal working relationship, but was complemented by professionalism and an excellent understanding of the commercial requirements underpinning their work. The contacts and relationships they forged with publications in our chosen industry sectors were strong, and the team worked them hard to secure the firm the best possible opportunities to comment and feature. We would recommend Midnight to any business.
Chris Wilsher, Former Head of Marketing, Thomas Eggar
The team at Midnight have really taken the time to understand our business and the individuals in it. They are very proactive in the way they come up with stories. I would not hesitate to recommend Midnight.
Marketing Manager, Coffin Mew
We approached Midnight during a critical period in our development. We needed to take a new message to our clients, as well as attract new ones to our much more sophisticated proposition. Midnight supported us through exploring how we could communicate our proposition to our clients and supported all of our fee earners and support team in raising their own profile and that of the company through some very well placed thought leadership pieces. We the team incredibly supportive – providing both strong advisory and support in creating copy and campaigns. We noticed a significant difference in both how our clients perceived us and the increased confidence with which our fee earners talked about our proposition.
Tom Blower, Managing Director, Black Isle Group
When I was tasked with finding a PR agency, I knew who I wanted to work with. Having previously worked with Midnight, I knew from experience that their team would go out of their way to get to know Trethowans; the people in the business and what we have to offer. Although we’re based in the South, our clients are country-wide and with Midnight’s contacts they find us opportunity for coverage in publications across the UK, as well as boosting our regional presence. We take pride in working with likeminded businesses who exhibit similar values to our people, no nonsense and no egos. Midnight is a fantastic extension to our marketing team who exhibit those values too.
Kirsty Hughes, Marketing Manager, Trethowans
I like to work with honest people, and I have to say all the team at Midnight are all so honest and down to earth, which makes meetings, communication planning and 'brain-dumping' that much easier! Really nice team and great work-ethic, and no egos which is so refreshing! And importantly, some fantastic ideas and implementation that have helped enhance our branding and communications. Thank you, team
Elliott Wallis, Marketing Manager, Arch Insurance