Professional Services PR
Midnight Communications is one of the South East’s leading public relations agencies, managing campaigns on behalf of professional services brands with whom we work on a regional, trade and national basis.
We work with businesses across the whole spectrum of professional services – from law firms and insurance providers and brokers, accountancy and tax firms, architects and surveyors, and more.
Our campaigns are creative, strategic and responsive, delivering results our clients can measure. We are known for our passion, praised for our energy and commitment and understand how the power of strong reputation can be leveraged to drive commercial success.
PR is an incredibly powerful tool to help businesses punch above their weight.
Why do professional services clients come to Midnight?
Our professional services clients come to us for many reasons…
Many simply want to grow and are quick to recognise how powerful third-party endorsement is from the media. The fact that a journalist has chosen to include them in an independently-written feature speaks volumes about the expertise they have to offer. After all, professional services firms are not selling products, they’re selling their expertise.
Others become aware of the importance of having a strong digital footprint on Google. When a potential client, partner or stakeholder is considering your business, what’s the first thing they do? More often than not, they’ll search online.
We can ensure our clients have an impressive search engine profile, with a range of digital PR content showcasing their expertise from ‘ask the experts’ style content, long authoritative articles in influential trade and industry media outlets, quotes in the national newspapers and company news in the local media – all are immensely powerful in influencing prospects when they are in ‘consideration’ mode.
Sometimes clients have a merger, acquisition or exit from their business in mind when they come to us. We’ve helped many businesses build an impressive reputation, skilfully communicating their intrinsic value to suitors. One such example is law firm Thomas Eggar LLP with whom we worked for 13 years, until they were acquired by legal behemoth Irwin Mitchell. Read more
Once a project is complete, we produce a detailed evaluation of everything we’ve done to show how far your investment has gone. Our meticulous reporting has been recognised by the CIPR who awarded Midnight GOLD for the Best Use of Planning, Research, Measurement and Evaluation at the CIPR PRide Awards.
Thomas Eggar worked closely with Midnight Communications for over ten years, up to 2016 when the firm merged with Irwin Mitchell LLP and PR services were taken in-house. Through the course of the relationship Thomas Eggar went through radical growth and significant changes to its brand positioning and go-to-market approach. Midnight worked so closely with the firm during these changes that they felt like an extension of the in-house marketing team. They understood our objectives; knew our lawyers personally and liaised directly; and they secured us impressive coverage which consistently supported our profile and growth ambitions. Their relationship with the business was, in fact, so intrinsic that is was woven into the fabric of our operations. That kind of relationship with a third party is rare, and one we very much appreciated. Their informal, personable style very much mirrored our own, making for an ideal working relationship, but was complemented by professionalism and an excellent understanding of the commercial requirements underpinning their work. The contacts and relationships they forged with publications in our chosen industry sectors were strong, and the team worked them hard to secure the firm the best possible opportunities to comment and feature. We would recommend Midnight to any business.
Chris Wilsher, Former Head of Marketing, Thomas Eggar
The team at Midnight have really taken the time to understand our business and the individuals in it. They are very proactive in the way they come up with stories. I would not hesitate to recommend Midnight.
Marketing Manager, Coffin Mew