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Take a listen to our guest podcast with Kerry Watkins from Social Brighton who interviewed our Joint Managing Director at Midnight Communications, Flo Powell to discuss how PR and social marketing can fit together.

You’ll find out why PR is one of the best ways to influence potential customers via trustworthy and impartial sources and why it should be integrated into any good marketing strategy – whether your business is B2B or consumer focused.

Flo shares her advice on how to plan for a PR campaign and how to approach external agencies – and explains how using a mix of traditional public relations and social media campaigns can be hugely powerful.

You also may pick up, thanks to Midnight’s work with Arundel Castle, some surprising facts about jousting, falconry and tulips along the way!

Click here to listen.