To say professional services was a specialism for Midnight would be an understatement. For more than two decades, we’ve helped build brands, establish reputations and position professional services businesses perfectly for their target audiences. Law firms, insurance brokers and providers, tax and accountancy firms, architects, the list goes on.
We understand the challenges of attracting media attention and securing coverage for your professional services business. And we know how difficult it can be to generate cut-through in a crowded market. We’re here to make it happen.
What makes Midnight different from other PR agencies
The bottom line is we get results for professional services businesses, whatever your objective. And while we have a veritable trophy room of awards to show we deliver, but we think you’ll be just as interested in what we’re like to work with.
We’ll leave it to Kirsty Hughes, Marketing Manager at legal firm Trethowans, to explain what it’s like working together better than we could.
”We take pride in working with like-minded businesses who exhibit similar values to our people – no nonsense and no egos. Midnight is a fantastic extension to our marketing team who exhibit those values too.Kirsty HughesMarketing Manager Trethowans
If you want to judge results, it makes sense to look at how long clients stay with us. In many cases, an initial campaign blossoms into a fruitful long-term partnership. We help our professional services clients grow and gain meaningful, impactful exposure on a national, trade or regional level – and, most often, all three.
Why do six months so consistently turn into far longer? It’s a cocktail of consistent results, proactive ideas, strategic consultancy and our straight-forward, collaborative approach.
The benefits of working with an agency experienced in professional services PR
Throw any objective at us, and we’re confident we can deliver the result you want, not least because we’ve done so repeatedly for our professional services clients over the years.
Whether it’s developing a PR and social media campaign, building thought leadership in a service sector or enhancing your profile to drive investor value, we will deliver – and will show you how we’ve helped others on their journey.
When we say we’ve supported professional services businesses to grow from a local office to a national brand, we mean it.
For more than 13 years, we partnered with law firm Thomas Eggar on a journey that saw it grow from a single office to a regional firm of six offices across the South East and a merger with national law giant Irwin Mitchell. Our PR campaigns and activity evolved as the business shifted through different stages of its development, with the aim of establishing leadership in five core specialist sectors to compete against much larger national firms. Read the complete journey with Thomas Eggar here.
More than a professional services PR agency. We’re a PR partner.
There’s nothing we love to do more than deliver for our clients. And we mean far beyond the impactful PR campaigns, social media and thought leadership strategy we’ve become known for.
With a black book of contacts and a head full of experience that we’re ready to share, we’re not just a PR provider – we’re your trusted PR advisor.
During our campaign with Mayo Wynne Baxter, designed to position the firm around employment and family law through targeted regional PR activity, we supported its outreach to potential new audiences in two new areas. Read the full Mayo Wynne Baxter success story here.
If money is involved, there’s a great story to be told – and we’re the team to place it in the perfect media outlet to meet your PR objectives. In the many years we’ve been delivering PR for accountants, we know there is an appetite from media outlets for expert insight and comment on financial issues. Our team can work to identify opportunities to gain greater visibility, showcase your expertise, build your employer brand and grow your reputation – and ultimately your business.
Our experience working with insurance businesses on their PR, thought leadership, social and content has helped us build a strong network of media contacts we can make available to your campaigns. The Midnight team knows exactly what audiences read and journalists want, so we can deliver a stream of attention-grabbing content we know will hit the mark. Discover more about our insurance PR services.
Tax doesn’t need to be taxing. But getting the attention of your key audiences who want to think of anything but is a little more challenging. Unless you’re working with us. We’ve worked with several specialist tax advisors and tax advisory businesses to position their brand within specific sectors, building the firm’s profile and establishing the expertise of key people within the company and developing PR and social media strategies to support growth.
Since Midnight was founded, we’ve worked closely with legal sector businesses. Our experience working with your fee earners to deliver timely expert comment to media outlets serving your audience is just one reason so many law firms stay with us for the long term. We’re also adept at news hijacking and staying on top of the news cycle to help you punch above your weight or position your firm on the national stage.
Discover more about our legal PR services.