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Professional services PR agency

To say professional services was a specialism for Midnight would be an understatement. For more than two decades, we’ve helped build brands, establish reputations and position professional services businesses perfectly for their target audiences. Law firms, insurance brokers and providers, tax and accountancy firms, architects, the list goes on.

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Professional Services PR
Getting Results

We understand the challenges of attracting media attention and securing coverage for your professional services business. And we know how difficult it can be to generate cut-through in a crowded market. We’re here to make it happen.

What makes Midnight different from other PR agencies

The bottom line is we get results for professional services businesses, whatever your objective. And while we have a veritable trophy room of awards to show we deliver, but we think you’ll be just as interested in what we’re like to work with.

We’ll leave it to Kirsty Hughes, Marketing Manager at legal firm Trethowans, to explain what it’s like working together better than we could.

We take pride in working with like-minded businesses who exhibit similar values to our people – no nonsense and no egos. Midnight is a fantastic extension to our marketing team who exhibit those values too.

Kirsty HughesMarketing Manager Trethowans

If you want to judge results, it makes sense to look at how long clients stay with us. In many cases, an initial campaign blossoms into a fruitful long-term partnership. We help our professional services clients grow and gain meaningful, impactful exposure on a national, trade or regional level – and, most often, all three.

Why do six months so consistently turn into far longer? It’s a cocktail of consistent results, proactive ideas, strategic consultancy and our straight-forward, collaborative approach.

The benefits of working with an agency experienced in professional services PR

Throw any objective at us, and we’re confident we can deliver the result you want, not least because we’ve done so repeatedly for our professional services clients over the years.

Whether it’s developing a PR and social media campaign, building thought leadership in a service sector or enhancing your profile to drive investor value, we will deliver – and will show you how we’ve helped others on their journey. 

When we say we’ve supported professional services businesses to grow from a local office to a national brand, we mean it. 

For more than 13 years, we partnered with law firm Thomas Eggar on a journey that saw it grow from a single office to a regional firm of six offices across the South East and a merger with national law giant Irwin Mitchell. Our PR campaigns and activity evolved as the business shifted through different stages of its development, with the aim of establishing leadership in five core specialist sectors to compete against much larger national firms. Read the complete journey with Thomas Eggar here.

More than a professional services PR agency. We’re a PR partner.

There’s nothing we love to do more than deliver for our clients. And we mean far beyond the impactful PR campaigns, social media and thought leadership strategy we’ve become known for. 

With a black book of contacts and a head full of experience that we’re ready to share, we’re not just a PR provider – we’re your trusted PR advisor. 

During our campaign with Mayo Wynne Baxter, designed to position the firm around employment and family law through targeted regional PR activity, we supported its outreach to potential new audiences in two new areas. Read the full Mayo Wynne Baxter success story here.

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Some of the professional services businesses we partner with

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Insurance companies




If money is involved, there’s a great story to be told – and we’re the team to place it in the perfect media outlet to meet your PR objectives. In the many years we’ve been delivering PR for accountants, we know there is an appetite from media outlets for expert insight and comment on financial issues. Our team can work to identify opportunities to gain greater visibility, showcase your expertise, build your employer brand and grow your reputation – and ultimately your business.

Insurance companies

Our experience working with insurance businesses on their PR, thought leadership, social and content has helped us build a strong network of media contacts we can make available to your campaigns. The Midnight team knows exactly what audiences read and journalists want, so we can deliver a stream of attention-grabbing content we know will hit the mark. Discover more about our insurance PR services.


Tax doesn’t need to be taxing. But getting the attention of your key audiences who want to think of anything but is a little more challenging. Unless you’re working with us. We’ve worked with several specialist tax advisors and tax advisory businesses to position their brand within specific sectors, building the firm’s profile and establishing the expertise of key people within the company and developing PR and social media strategies to support growth.


Since Midnight was founded, we’ve worked closely with legal sector businesses. Our experience working with your fee earners to deliver timely expert comment to media outlets serving your audience is just one reason so many law firms stay with us for the long term. We’re also adept at news hijacking and staying on top of the news cycle to help you punch above your weight or position your firm on the national stage.

Discover more about our legal PR services.

Professional services PR services 


We specialise in PR campaigns for professional services businesses. Our award-winning campaigns are driven by our deep understanding of what relevant media outlets and journalists look for in a story. And an extensive network of contacts helps us deliver results far beyond what you may expect. What’s our secret sauce? It’s a heady mix, but our team has a higher-than-average proportion from journalistic backgrounds. We use our insider knowledge to build campaigns and tell meaningful stories about your brand to make a lasting impression.

Thought leadership

Looking to strengthen your business’s presence and reputation in a key service area or on a particular issue? You’ve got the people and expertise, and we’ve got the strategy. Our team has the experience and know-how to create thought leadership campaigns to position you in front of the right audiences. Our strategies may include utilising your own or sourced data and expertise to provide expert comment to the suitable media, authoring and distributing assets such as guides, reports and white papers for use in campaign activity or by your sales and marketing people, and placing your people as speakers on panels or keynotes at conferences. 

Our partnership with Howden Insurance Brokers was an example of what can be achieved with expertise from the client combined with our team’s research and insight. Having identified specific challenges among the client’s target audiences in the priority business lines, we produced a range of powerful thought leadership assets for use in its marketing campaigns.


Content is king and when it comes to copywriting, we like to roll out the red carpet to give your knowledge, expertise and experience the royal treatment. Our team of copywriters combine our own research with interview with your specialists to deliver the insights and content that your audience wants to read, transforming it into white papers, blogs, reports and much more. If you’re looking to position your brand by entering high-profile awards in your sector, our team has a track record of delivering award wins through our awards-writing service, too. 


Nothing moves faster in B2B than social media, and few are better than our team, who know how to deliver results for clients in an ever-changing landscape. Our social prowess is often praised by clients for how we deliver, from using social to support and amplify PR and thought leadership campaign activity to providing a constant stream of original and creative ideas or even completely taking over and running social platforms, a reflection of the trust many clients come to have in our team and the closeness of our relationship.

Press office

Running your press office is much more than simply handling media enquiries and responding to requests – or at least it should be. We pride ourselves on our proactive approach and clients trust us to work with their people at every level. We work fast. Within weeks of working together, we build relationships with your people. By making your company responsive and valuable to journalists, we help strengthen media relationships, become go-to experts on key issues and help brands punch above their weight in terms of coverage. If you feel some of your key spokespeople may not have the skills or confidence to speak with journalists, our media training is widely acknowledged as among the best available.

Investor value

One theme that may have caught your attention among many of our professional services success stories is the high number of mergers and acquisitions many of our clients have achieved. With M&A activity and consolidation across the professional services sector, effectively communicating the business or brand’s value is key to attracting potential investors and buyers and is increasingly important for attracting and keeping talent. Midnight has a strong track record of helping professional services firms strengthen their reputation by communicating ESG and D&I activities, supporting their employer brand and attracting attention from the right parties.

Monitoring and evaluation

Cut the jargon, stay focused and make it simple to assess the impact of your PR investment. These are our guiding principles when putting into place reporting on our activity. At the start of any engagement, we agree on the most appropriate KPIs for your objectives and tailor our reports so they’re completely transparent and clear. Why hide it if you’re an agency getting results? We want you to clearly see what’s working, and what could work harder, so we can fine tune our activity together and you can easily and confidently share the successes with your internal stakeholders. If you’d like to monitor competitor activity and share of voice, we can do that too. You’re doing a difficult enough job without worrying about analysing investment. So we make it one less thing for you to think about.

Media training

Knowing how to conduct interviews and speak with journalists is a growing requirement for key people within professional services businesses, particularly when they are being brought to the fore as part of PR or thought leadership activity. Our acclaimed media training is tailored to your needs, helping understand media interviews, how to handle questions and effectively communicate your key messages. Work with us and we’ll give your team the confidence to step in front of the camera when the opportunity arises.

Ready to make an impact? Let’s get started

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