Professional services firms have trusted Midnight for over 20 years to turn expertise into reputation – and reputation into growth
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Professional Services PR
Getting Results
Professional Services is one of Midnight’s longest-standing specialisms. We know how hard it can be to cut through in a crowded, regulated market where credibility is everything. Our campaigns blend strategic consultancy, powerful storytelling and a deep understanding of your audiences to deliver measurable impact.
From law firms and insurers to accountants, tax advisers and consultancies, we’ve worked with ambitious firms at every stage of their journey – supporting growth, mergers, profile-building and investor confidence along the way.
Get in touch”“We have worked with Midnight for several years and they have become an invaluable extension of our in-house marketing team. Midnight has many strings to their bow, not only as a first-class PR agency but as a team that brings energy, creativity and strategic thinking to all aspects of marketing. Without exception, everyone at Midnight is a delight to work with. They are friendly, responsive and deliver great results, always with a smile on their faces.”
Matt WardExecutive Director - Marketing, Howden
Quick answer
We deliver PR campaigns that build authority, strengthen client and stakeholder trust, and connect your expertise with the audiences that matter – clients, investors and talent. Expect credible media coverage, thought-leadership visibility and a measurable uplift in share of voice and brand reputation across your priority markets.
”We take pride in working with like-minded businesses who exhibit similar values to our people – no nonsense and no egos. Midnight is a fantastic extension to our marketing team who exhibit those values too.
Kirsty HughesMarketing Manager Trethowans
What is professional services PR?
Professional Services PR positions firms and their people as trusted experts. It includes translating complex, technical subjects into clear, engaging stories that influence decision-makers, build relationships and drive growth.
At Midnight, we combine strategic insight with newsroom instincts to make your expertise accessible and newsworthy. We’ll help you tell stories that demonstrate authority – from topical commentary and thought leadership to social content and award-winning campaigns.
Who it’s for
We partner with:
- Law firms and legal networks
- Insurance brokers, MGAs, underwriters and providers
- Accountancy, audit and tax advisory firms
- Professional services consultancies
- Investment, wealth-management and M&A advisers
- Architects, surveyors and built-environment specialists
Sector challenges we solve
- Standing out in a crowded market where credibility wins trust
- Communicating technical expertise in a clear, human way
- Navigating regulation and compliance while keeping messages engaging
- Proving ROI and value to partners and boards
- Maintaining visibility and culture through mergers, acquisitions and growth
- Supporting employer brand in a challenging talent market
Results you can expect
- Consistent coverage in national, specialist trade and business media
- Sharper brand positioning and stronger reputation with key audiences
- Increased brand mentions, backlinks and search visibility
- Clearer thought-leadership footprint across owned and earned channels
- KPIs linked to commercial objectives and business outcomes
Get in touch
Discover
Define
Deliver
Reflect
1. Discover
We begin by understanding your firm, markets and goals. Through discovery sessions and stakeholder mapping, we explore your positioning, audiences and communications challenges. This stage helps us uncover where PR can add the most value.
2. Define
Next, we shape a strategy that aligns with your business objectives. We refine key messages, map media opportunities and plan how PR, content and social activity can work together to build trust and visibility.
3. Deliver
We bring the strategy to life through coordinated PR, thought leadership and digital campaigns. From profile building and commentary to award submissions and social amplification, we manage delivery end-to-end – ensuring every output reinforces authority and supports commercial goals.
4. Reflect
We measure results against the metrics that matter most – coverage quality, message consistency, search visibility and share of voice. We use these insights to refine your ongoing activity and ensure long-term impact and return on investment.
Discover more about our measurement and evaluation service here.
Guarantee
Every professional services client benefits from senior strategic input throughout, ensuring precision, accountability and consistent results.
Media landscape
We place your stories where your stakeholders pay attention – from national titles like Financial Times, CityAM, The Times, Telegraph, The Guardian to verticals such as The Grocer, Property Week, People Management, Insurance Post, Accountancy Age and other sector-specific trades, as well as relevant regional publications.
Example story angles
- How economic shifts are reshaping professional services growth
- Why trust and transparency are now the biggest drivers of client loyalty
- What AI and automation mean for professional services advisory models
Why Midnight
Professional services PR has been the backbone of our work for more than two decades. Our journalist-trained consultants know how to uncover and frame the stories that win editors’ attention and earn stakeholder trust.
Clients stay with us for years because we make PR straightforward: no jargon, no long contracts, just results and relationships that last.
”“I work daily with Midnight as part of my role, and their remit includes industry-specific copywriting, press releases and media strategy. The team are responsive, collaborative and ultimately deliver quality output that has made a real difference and helped us meet objectives…”
Charlie GreenwoodMarketing Manager, A-Plan Insurance
Case studies
Mayo Wynne Baxter | Building national profile post-merger
Following its merger with national legal brand Ampa, Mayo Wynne Baxter tasked Midnight with communicating the firm’s new positioning and driving national visibility across its core practices. Using a fast-paced newsjacking programme and proactive thought-leadership, we secured 101 items of coverage, 633 million potential reach and 16 national press hits in a single year, including City A.M., The Guardian and The Telegraph.
”“We’ve been absolutely delighted with the results - the team has been responsive, creative and flexible. Their understanding of the media landscape really made a difference.”
Jemma PagePress Officer, Ampa
Thomas Eggar | From regional firm to national leader
Over 13 years, Midnight partnered with law firm Thomas Eggar as it grew from a single office to six across the south east and eventually merged with Irwin Mitchell. Our sector PR positioned the firm as a thought leader in five key sectors and delivered 307 items of coverage, 1.3 billion audience reach and a Daily Telegraph front page – results that earned us a CIPR Silver Award.
”“Midnight worked so closely with the firm they felt like an extension of our team - they understood our lawyers personally and secured impressive coverage that supported our growth ambitions.”
Chris WilsherFormer Head of Marketing, Thomas Eggar
FAQs
How soon will I see results?
Coverage can land within weeks, but meaningful traction builds between three and six months as thought-leadership and share of voice compound.
How do you measure success?
This differs according to each client’s objectives. We align KPIs with business goals wherever possible. This could be everything from supporting new market positioning, business growth or M&A activity to improving employer brand. The way we measure our output will include a mix of quantitative and qualitative – such as coverage quality, brand mentions, backlinks, share of voice, search visibility and enquiry volume – reported in clear, jargon-free dashboards.
Do you work directly with partners or comms teams?
Both. We integrate seamlessly with in-house marketing and BD teams while building direct relationships with spokespeople for media input and approvals.
How do you handle sensitive or regulated content?
We’re experienced in compliance, confidentiality and FCA/SRA-regulated environments. All copy is fact-checked, approved and aligned with professional standards.
What kind of professional services firms do you work with?
Everything from regional partnerships to national brands and international networks across legal, accounting, insurance, tax, financial advisory and consultancy sectors.
Do you guarantee media coverage?
We don’t buy coverage – we earn it. While no PR agency can guarantee headlines, our 30-year track record shows consistent delivery in top-tier trade, business and national media relevant to your audiences.
Can you help with award entries?
Yes. We write, edit and manage submissions for professional and financial awards, ensuring your firm’s achievements are presented with impact and accuracy. Click here for more information.
Professional services PR services
PR
At the core of everything we do is PR that builds trust and credibility for professional services brands. We know how to translate complex services into clear, relevant stories that get noticed by the right people – clients, peers, regulators and investors. Our team combines newsroom instinct with strategic precision to deliver campaigns that generate lasting visibility.
Thought leadership
We position your experts as leading voices in your market. Whether through editorial features, bylined articles, original research or reports, we help you share meaningful insights that reinforce authority and drive business growth.
Digital PR
Reputation and visibility go hand in hand. Our digital PR campaigns focus on earning high-quality brand mentions and backlinks from credible outlets, supporting SEO and strengthening your digital footprint in AI and traditional search.
Copywriting and content
From thought-leadership articles and whitepapers to award entries and marketing collateral, our copywriting team produces content that speaks your clients’ language. We turn technical subjects into persuasive narratives that reinforce expertise and build engagement.
Click here for more about our copywriting and content marketing service.
Social media
We use social strategically to extend the reach of your PR activity and position your senior team as credible thought leaders. From LinkedIn leadership profiling to channel management, we’ll ensure your social presence reflects your brand values and voice.
Press office & media relations
Professional services firms need responsive, precise and confident representation. Acting as your press office, we manage enquiries, build media relationships and ensure every opportunity reinforces your reputation with clients, partners and peers.
Click here for more about our press office and media relations service.
Measurement & evaluation
We believe in transparency and meaningful results. From reach and sentiment to message pull-through and competitor analysis, our reporting connects PR performance to business outcomes.
Click here for more about our PR measurement and evaluation service.
Media & key message training
Every firm needs confident, credible spokespeople. We deliver tailored training that helps partners and senior leaders communicate effectively with journalists and audiences alike – whether in interviews, panels or client events.
Investor & stakeholder communications
If you’re preparing for M&A, investment or expansion, we’ll help you communicate your story clearly and responsibly. Our investor communications strategies engage stakeholders and position your firm as a stable, forward-looking brand.
Click here for more about our investor and stakeholder communications service.
Certified B Corp
As a certified B Corp PR agency, we hold ourselves to high standards of transparency and accountability, and we support our clients to do the same.
If you’re ready to grow visibility, authority and trust in professional services, get in touch.
Five of the Midnight team celebrating its B Corp certification.
