Midnight is a leading B2B PR agency specialising in PR, social media, copywriting and press office support for B2B and corporate PR clients. But what makes Midnight the right choice as your new B2B PR agency?
We could introduce you to our portfolio of wonderful clients who stick with us for years. We could point to all the lovely awards our team has won. (Oh, go on then. Take a little peek if you want, here. Or we could point to the years of experience and expertise our team brings to everything we do.
While all these points make us sound wonderful, we know the real reason why so many brands rely upon us for their PR.
The real reason why brands choose Midnight for B2B PR
Businesses and brands come to us for the results and stay with us because we get it.
We understand that our working relationship is often as important as the work. If you like your agency friendly, proactive and refreshingly down to earth, we could be a great match. Switching out agencies every couple of years due to a lack of results can be disruptive. We get the results you want, so you don’t need to.
We’re by your side and on your side. Trust us to build relationships and quickly become a part of your team, by your side when you need us. And we’re on your side, championing the impact of PR when you need to communicate value to the wider organisation.
Read what our B2B clients say about working with Midnight here.
”We selected Midnight to help us build our brand exposure as the independent voice for building costs and carbon. Their down-to-earth and jargon-free approach, combined with their experience of working in insurance and construction sectors and their passion and enthusiasm for our objectives really won us over.Richard MacLeanChief Markets Officer, BCIS
This is how we do B2B PR. The right way.
PR doesn’t need to be complicated. So we don’t complicate it.
It can be tricky communicating the value of your PR investment to your organisation. Instead of drowning you in metrics, we tailor our reports to help you get an answer to the question, “is it working?” And because the answer is usually “yes”, we know you’re more likely to want to keep working with us.
Surely, it’s better to build a relationship on results rather than tying you into a long contract? We thought so, too. And it’s why we ask you to give us six months to show you what we can do.
We’re more than a B2B PR agency. We’re your B2B PR partner.
We do everything you’d expect a B2B PR agency to do.
We’re sure you know the drill by now – PR, social media, copywriting, media monitoring, community engagement… the whole nine yards. And while our team are specialists in everything on this list, we think you want more than that.
As your PR partner, we share our connections and offer strategic consultancy to further your broader business objectives.
Our PR, social and community campaign with Newhaven Enterprise Zone supported the business case for inward investment into the town. With Newhaven’s success impacting so many other organisations in Sussex, we saw an opportunity to foster collaboration and partnerships for mutual benefit. By sharing our connections and network, the NEZ team is now working in partnership with another client, London Gatwick. Discover the full case study here.
Tell us exactly what you want to achieve or share your business objectives. Don’t hold back. If you have ambitious targets, we want to know where you’re heading and we’ll create a PR strategy to take you there. Of course, we’ll be honest and open about what we can achieve with your budget realistically and in the timescale. But if there’s a team who can deliver it, it’s us.
Target audience mapping
Tell us your target audience for your campaign, and we’ll find them. We understand B2B and will map the right audiences to help you achieve your objectives, and using right approach to get on their radar. Our network includes qualitative research experts who can deliver rich insights into your target audience. And if we feel another audience may be more fruitful or present an opportunity, we’ll talk to you about targeting them, too.
We take a two-step approach to campaign planning. Our first step working together is a kick-off workshop with your key stakeholders and our team. During this session, we discuss and agree on messaging, strategic positioning, objectives and priorities for the campaign.
Importantly, we use this opportunity to uncover any hidden stories we can use in our activity. With the rigour of an investigative reporter, we unearth stories of your people and your brand that aren’t being told. We use these to work up creative angles to align your objectives and messages with stories and issues the media are interested in. If there’s gold (and there always is), our team finds it and uses it to tell your story in the most compelling way possible.
The second part of our campaign planning process is story creation. Creating stories on behalf of clients gives our campaigns longevity and depth. Whether we’re linking your experience to news items, producing research or creating an issues-based campaign to champion, we’ll find a way to weave your message into a media-friendly narrative.
Our next step is planning out a programme of results-driven tactics and how we implement this together.
Campaign tactics and implementation
Our team work through the planned B2B PR campaign tactics around the key themes we’re looking to communicate and position your brand. With more than 20 years’ experience delivering multilayered PR, social and thought leadership campaigns at a local, regional and national level, we know the right tactics for the results you want. You want to know what’s happening when, and who is responsible. Our process ensures you have full clarity over our programme.
Campaign analysis and measurement
The success of any campaign relies on demonstrating a return on investment. Not only do we deliver clarity over your results, but we do so in a way you can communicate clearly to stakeholders. In our first meeting, we’ll agree on KPIs and metrics aligned with achieving your business objectives. Once a project is complete, and at regular intervals throughout a campaign, we produce a detailed campaign evaluation to show progress against those KPIs and show how far your investment has gone.