We help property and construction companies share the stories that shape places, attract partners and strengthen trust. From planning to completion, our role is to build visibility and credibility through people-led storytelling, stakeholder engagement and measurable results.
Get in touch
Property & Construction PR
Getting Results
Quick answer
Property and construction projects carry impact that goes beyond bricks and mortar. They create jobs, foster communities and leave a legacy. Our PR programmes are designed to reflect that – bringing your people and projects to life in the media, engaging with stakeholders and supporting commercial outcomes. Six months is long enough to see momentum build. Many clients stay much longer, because results endure when trust is earned.
What PR delivers for this sector
Property & construction PR puts your expertise, values and ambition at the heart of conversations that matter. It supports planning approvals, strengthens investor and partner relationships and gives communities confidence in your vision. Every story and every message is clear, honest and backed by proof.
Challenges we help solve
- Standing out in a busy media landscape
- Building community trust and support around projects
- Connecting stakeholders and unlocking partnerships
- Demonstrating the value of PR across your organisation
Who we work with
- Developers, REITs and asset managers
- Regeneration and construction specialists
- Place-making and mixed-use schemes
- ESG, planning and responsible business leaders
”“We hired Midnight to help us take our business to the next level. The team regularly secures excellent press coverage for us and they are a joy to work with – friendly, professional and with great journalist contacts. Their ability to take what I say and turn it into something media friendly is hugely appreciated!"
Tony HobbsManaging Director, Southern Sheeting
Results you can expect
- Strong presence in property, construction and business press
- Clear and consistent messaging that builds brand trust
- Positive perception among local communities and stakeholders
- Content that supports sales, leasing and partner engagement
- Measurement that connects PR directly to business goals
Get in touch
Case studies
BCIS | Building Cost Information Service
Brief: Position BCIS as a property and construction thought leader following its separation from RICS.
Approach: Delivered a data-led, thought leadership PR campaign focused on the construction and insurance sectors, supported by regular national media engagement.
Outcome: Consistent coverage across trade and national titles including The Guardian, Sky News, Daily Mail, Financial Times, Forbes, The Sun, Independent and Daily Express. Now considered the go-to brand for construction data and expert commentary, generating 300+ pieces of coverage a year and achieving record revenue growth in 2024. Finalist for Best B2B Campaign at the 2024 PRCA Dare Awards.
”“We have been working with Midnight for just over a year and they have exceeded every expectation. All of our ambitions in our first-year plans were smashed, and they have not slowed down (in fact actually continued to speed up). The team personally are just fun to work with, very personable, very down to earth and I always look forward to catching up with them. Professional, approachable, passionate and driven…”
Richard MacLeanExecutive Director - Commercial, BCIS
Socius | Edward Street Quarter, Brighton (£140m mixed-use scheme)
Brief: Support planning, then managing the PR campaign through build and launch.
Approach: Ongoing partnership over six years covering media, stakeholders and community.
Outcome: Sustained coverage, trusted relationships and successful community engagement – acting as Socius’s “feet on the ground.”
Click here to read our case study.
”"I've worked with Midnight for over two and a half years and they are one of the most talented, responsive, value for money PR consultants to work with! They are also one of the most fun..!”
Liam Ronan-ChlondFormer Head of Engagement, Socius (mixed-use property developer)
Pilbeam Construction | showcasing craftsmanship and community impact
Brief: Raise Pilbeam Construction’s profile across Sussex, highlighting its high-quality projects, strong partnerships and positive impact within the community.
Approach: Delivered a strategic PR campaign combining local and trade media relations, project storytelling and award entries to position Pilbeam as one of the region’s most respected contractors.
Outcome: Consistent media coverage across key regional and sector outlets, strengthened reputation among stakeholders, and multiple award shortlists recognising Pilbeam’s commitment to quality and collaboration.
”“Excellent service, great people to deal with who know the PR business. Our visibility has increased significantly.”
Alan CorbettManaging Director, Pilbeam Construction
FAQs
When will results be visible?
Coverage often lands within weeks. Stronger business outcomes – community support, enquiries, sales traction – build across six months.
What is working with you like?
Clients describe us as proactive, collaborative and enjoyable to work with. We’re there when you need us and strategic when it counts.
How do you measure success?
By coverage quality, message pull-through, digital visibility and tangible business impact. Always clear, never vague.
Certified B Corp & responsible growth
As a Certified B Corp, we apply the same high standards of accountability and transparency to ourselves as we do in your communications.
For property and construction companies, it means every message is built on evidence, consistency and responsibility – earning the trust that drives long-term value.
Five of the Midnight team celebrating its B Corp certification.
Property and construction PR services
PR
At the heart of everything we do are our award-winning PR campaigns and the close relationship we enjoy with our clients, which drives us to keep pushing our standards even higher to show the power of impactful PR activity done in the right way. The secret to our success? We know what journalists and media outlets look for in a news story. And we know because our team has a strong journalistic background (which is rarer in PR than you’d think…). With this advantage, we understand how to craft campaigns that gain attention at whatever level you’re looking to enhance your profile – local, regional or national.
Click here for more about our PR strategy service.
Copywriting
Our copywriting services deliver all the content you need to both support your sales and marketing efforts, or as part of broader PR campaign activity. Here’s another way our editorial expertise benefits our clients, as we’re able to research, interview and extract the right insight and analysis to author blogs, white papers and reports that get attention and build credibility with your audience. We’re also a dab hand at award-writing and helping you show your business in the best light to judging panels.
Click here for more about our copywriting and content marketing service.
Thought leadership
Whether you’re looking to position your business or brand on a regional or national level or strengthen your reputation in certain sectors, we know what gets results for construction sector firms. Tell us where you want to enhance your positioning and we’ll build a strategy that may include bringing key people in your organisation to the fore to provide expert comment and opinion, use your data and experience to lead conversations or develop assets such as white papers and reports that can be used more widely by your marketing team.
Having split out as a separate entity from Royal Institution of Chartered Surveyors (RICS), the Building Cost Information Service (BCIS) wanted to establish the company as a standalone brand and position itself as a thought leader in building costs in the sector. In just six months! Working with its stakeholders, we used its vast body of data to produce meaningful findings to gain PR coverage. Not only did we place a range of relevant articles in key press and place speakers at leading conferences, but we also built powerful thought leadership assets in the form of reports that could be leveraged by the sales and marketing team in conversations with clients.
Discover more about our BCIS success story here.
Click here for more about our thought leadership service.
Social media
The way Midnight handles social media for our property industry clients blends developing on-brand and engaging content that drives results and an integrated approach using social as a means to amplify PR activity.
We’re often trusted to run the social channels for entire developments and our team is widely praised by our clients for our ability to deliver a stream of original, inventive ideas to grab and hold the attention of your audience. As with the Socius example above, Midnight ran the social media for its entire development and we were trusted to create, develop and publish the right content to keep audiences engaged and aligned with the wider campaign on multiple channels.
Click here for our ESQ case study.
Click here for more about our social media service.
Press office
You want the confidence that media enquiries are being handled by an expert, experienced team – we deliver your press office and more. When we start working together, early on we look to build relationships with key people in your organisation with whom we can collaborate with on potential opportunities. By being responsive to media requests and opportunities, we support your aims of gaining valuable coverage in the right places, building relationships with journalists and enhancing your reputation.
Click here for more about our press office and media relations service.
Investor communications
If your objective is building a reputation to facilitate future investment, sale or exit, Midnight has experience delivering this time and again for clients. Show us your vision of what you want to achieve and we’ll create a PR strategy to tell the right story about your organisation to the right audiences and drive investor value to where you want it to be.
Click here for more about our investor and stakeholder communications service.
Measurement and evaluation
One of the major challenges for the marketing team in a property or construction firm is quantifying and communicating the value of your PR investment. So we make it simple. Right at the start of the relationship, we work with you to choose the right KPIs that align with your business objectives and tailor our reporting. No hiding behind reams of vanity metrics. Just results, clear and simple.
Click here for more about our PR measurement and evaluation service.
Media training
How confident are you that the key people in your organisation can handle a journalist’s questions under pressure? Or knows how to communicate a key message with a live camera pointing at them? Media training is all about confidence and knowing what the media outlet wants from the interviewee. Whether it’s crisis management, handling press questions under pressure, or simply having the confidence to conduct interviews in a filmed environment, we tailor our media training to exactly what you need.
Click here for more about our media training service.
Read our blog about the reputation challenges inherent in the construction industry and how PR can help. Click here.
