Winning an award as part of a considered award strategy builds credibility, raises your business’ profile, and shines a light on the people, projects and impact behind your brand. The challenge is writing an entry that judges actually want to read. That’s where we come in.
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Making sure your hard work gets the recognition it deserves
At Midnight, our multi-award-winning team know how to tell a story that grabs attention. We’ll identify the awards that matter most, dig into the judging criteria and craft entries that give you the very best chance of success.
Quick answer
We research, write and manage award entries for B2B brands and business leaders. From planning a winning awards strategy and identifying the right awards to crafting stand out entries and sharing the news with the world, we help you secure the recognition you deserve.
The outcome? More credibility, a stronger profile, and plenty of opportunities that come with being a winner.
”“The team at Midnight are a pleasure to work with and have been great in helping us with our award submissions. Would highly recommend...”
Morag FreathyCEO, Compass Group UK & Ireland’s B&I Sector / 2025: Sustainability Leader of the Year at the Edie Awards / 2024: Management Today Women in Leadership Power List
What is award writing?
Award writing is about telling your story in a way that makes judges sit up and take notice. That means highlighting results, impact and innovation, while making the entry easy and enjoyable to read.
Awards are available for both businesses and individuals – from industry recognition to leadership accolades. And beyond the ceremony itself, they provide powerful proof points you can use in PR, recruitment, marketing and sales.
Who it’s for
- Businesses that want to showcase their success and build credibility in a specific area
- Leaders looking to raise their personal profile with industry awards
- Business leaders that want to give recognition to individual stellar team performers
- Teams with great results but limited time or lacking the expertise to write winning entries
- Companies who want to use awards as part of wider PR and marketing strategy
- Brands that need help identifying which awards are worth the effort
Results you can expect
- Shortlists and wins at the awards that matter most in your sector
- Professional, compelling entries that stand out to judges
- More credibility and visibility with clients, prospects and investors
- Recognition for your people and teams, boosting morale and retention
- Awards assets you can repurpose across PR, social and marketing channels
- A track record of success that positions you ahead of competitors
Get in touch
Discovery
Award research
Story shaping
Entry writing
Refinement
Submission & support
Our process
What to expect
(our process)
1. Discovery
We get to know your business, strategy, goals and recent achievements.
2. Award research
We identify the awards that best match your objectives and check criteria and deadlines.
3. Story shaping
we pull out the strongest angles, data and results to build a compelling entry. This usually includes an interview with a key point of contact, so we can capture the detail, context and stories that bring your achievements to life.
4. Entry writing
Our experienced team crafts clear, persuasive submissions tailored to each award.
5. Refinement
We work with you to polish entries, gather supporting evidence and secure sign-off.
6. Submission & support
We handle the process and support you with comms around shortlists and wins.
Case study
Eurest
We helped workplace catering brand Eurest showcase its innovation, leadership in sustainability and nutrition through award entries that hit the mark with judges. Recent successes have included: Diet & Health winner at the FDF Awards, Rising Star at the Contract Catering Awards and Sustainability Leader of the Year at the Edie Awards for Morag Freathy, CEO of Compass Group UK & Ireland’s B&I sector.
Certified B Corp
As a certified B Corp, we know the value of external recognition. We’ve been through the accreditation process ourselves – so we understand the effort, the impact and the sense of achievement that comes with it.
Midnight winning Small Consultancy of the Year at the PRCA Dare Awards
Award writing FAQs
Which awards should I enter?
We’ll research the landscape and recommend the awards most relevant to your sector, goals and budget. Often, it’s better to pick one compelling angle and build up a truly compelling story, rather than risk diluting the entry with too many different strands. We’ll be there to guide you.
Do you guarantee wins?
No agency can guarantee a win – but our experience, storytelling skills and success rate give you the best possible chance.
What information do you need from me?
We’ll need key details about your results, achievements and impact. Don’t worry – we know the right questions to ask and we’ll do the heavy lifting.
How long does the process take?
It depends on the award, but typically 3–6 weeks from research to submission.
