ESG and responsible business PR agency

Quick answer

From strategic ESG consultancy support to purpose-driven storytelling and sustainability focused media relations campaigns, we’ve got the expertise to help you stand out for all the right reasons.

Our media relations campaigns tap into the channels that your stakeholders trust –authoritative media outlets like national newspapers and relevant specialist trade media titles as well as traditional search engines and large language models (LLMs).

The benefits to your business brand are compelling: a clear stronger reputation amongst all your stakeholders, and long-term business value, not to mention the good done in the process.

What is ESG & responsible business PR?

ESG PR is about shaping and sharing your organisation’s sustainability and responsibility story authentically. That means highlighting the impact of your governance, operations and products, while ensuring every claim is evidence-based.

We work across channels employees, customers and stakeholders trust: national and trade media, LinkedIn, awards, events and search.

Who it’s for

• Business brands that want their positive impact to be shared
• Businesses that want to do the right thing but lack the framework to do so, and are not sure where to start
• Listed businesses preparing for new disclosure and reporting requirements
• Scale-ups and corporates using ESG to attract talent or investment

Results you can expect

• Clear, evidence-based messaging that stands up to regulatory scrutiny
• Positive coverage in sustainability, trade and national media
• Stronger trust with investors, customers and employees
• Reduced risk of being called out for vague or misleading claims
• Measurable gains in visibility, share of voice and reputation

2. Define

Next, we shape a communications strategy that connects purpose with proof. We refine your key messages, agree measurable goals and outline the channels and tactics that will earn attention responsibly. This stage ensures your ESG narrative is transparent, evidence-based and aligned with regulatory standards.

4. Reflect

We evaluate results through both reputation and impact metrics – from coverage quality and sentiment to stakeholder perception and engagement. Each review feeds into future activity, helping your ESG communications remain transparent and relevant.

Click here for more about our measurement and evaluation.

Guarantee

Every ESG campaign benefits from senior strategic involvement and collaboration with our network of sustainability and DEI partners to ensure authenticity, accuracy and measurable progress.

Challenges we solve

• Risk of regulatory fines under new CMA and FCA rules
• Unsubstantiated claims that could be seen as greenwashing
• ESG activity that isn’t visible or well understood
• Disconnect between sustainability strategy and communications
• Low confidence in how to talk about progress without overclaiming

Example story angles

• Turning “net zero” from a buzzword into proof-backed progress
• How a diverse workforce drives innovation and resilience
• The cost of getting sustainability claims wrong – and how to avoid it

Media landscape

We help clients show up where ESG conversations matter most – from BusinessGreen, Edie and HR Magazine to national titles like FT Moral Money and sector-specific trades.

Why us?

Our work with some of the most progressive businesses in the country allows us to advocate for meaningful change, leveraging our expertise to promote both environmental and social improvements.

We know that reputation and responsibility can’t be separated. As a B Corp certified PR agency, we hold ourselves to the same standards of transparency and accountability that your stakeholders expect of you.

We also don’t do this work alone. Through our trusted partner network – specialists in EDI, ESG, employee engagement and purpose consulting – we can bring in the right expertise at the right time. That means your communications aren’t just compelling; they’re also grounded in data, compliance and authentic cultural change.

It’s a model that helps our clients build visibility while avoiding the risks of overclaiming – and ensures their reputation grows in a way that supports people, planet and profit.

Case study

Client: Eurest (Compass Group UK & Ireland)

Challenge: Raise its profile as the UK’s most progressive workplace caterer, highlighting sustainability, responsibility and leadership.

What we did: PR, media and targeted award strategy to showcase sustainability initiatives, workplace culture and senior leadership.

Headline results:

• 5+ major award wins, including Foodservice Cateys Business & Industry Caterer of the Year
• Gold at CIPR South of England & Channel Islands PRide Awards for Corporate & Business Communications Campaign (“Eurest: The UK’s most progressive workplace caterer”)
• Edie Sustainability Leaders Award winner
• CSR Award at Contract Catering Awards
• Senior leaders featured in Management Today Powerlist
• Strong coverage across national, trade and sustainability media

Click here for more on this case study.

FAQs

What makes ESG communications different from traditional PR?
ESG communications demand transparency, evidence and authenticity. Every claim must be verifiable and consistent with your actions. We focus on substance first – aligning your messaging with credible proof points that withstand regulatory and public scrutiny.

How do you avoid greenwashing?
We help clients communicate progress, not perfection. That means using verified data, clear language and avoiding exaggerated claims. We’ll guide you on what’s safe and what’s risky to say under CMA and FCA guidelines.

Do you only work with B Corps or sustainability-led businesses?
No. We partner with organisations at every stage of their ESG journey – from early adopters to those starting to formalise their approach. What matters most is a genuine intent to improve and communicate responsibly.

Can PR help us prepare for ESG disclosure or regulation?
Yes. We can support you in aligning your external communications with upcoming regulatory requirements, including FCA, CSRD and CMA green claims guidance. We’ll help ensure your PR and reporting tell a consistent, compliant story.

How do you measure the success of ESG PR campaigns?
We measure both reputation and reach. That includes the quality of coverage, message alignment, sentiment, share of voice and stakeholder engagement, alongside business metrics such as investor interest, recruitment outcomes or awards recognition.

Do you work alongside internal sustainability or compliance teams?
Yes. We collaborate closely with sustainability, legal and HR teams to ensure communications are accurate, approved and fully aligned with internal reporting frameworks.

What types of media do you target?
We focus on the outlets that influence perception and investment – including BusinessGreen, Edie, The Guardian, Management Today, HR Magazine and specialist trade or sector media relevant to your business.

How do you balance transparency with brand protection?
We help you communicate responsibly – showing progress without overpromising. By grounding messaging in data and third-party validation, we reduce reputational risk while maintaining openness and integrity.