When investors, acquirers or potential hires look at your business, they’re not just checking the numbers. They want to believe in your brand, your people and your story. That’s where PR makes the difference.
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Building trust
to drive investment
We create campaigns that build visibility, trust and momentum, positioning you as credible, high-growth and values-led. Whether you’re preparing for a funding round, an M&A exit or strengthening long-term reputation, our investor and stakeholder communications make sure you’re seen in the best possible light.
”Thomas Eggar worked closely with Midnight Communications for over ten years, up to 2016 when the firm merged with Irwin Mitchell LLP and PR services were taken in-house.
Through the course of the relationship Thomas Eggar went through radical growth and significant changes to its brand positioning and go-to-market approach.
Midnight worked so closely with the firm during these changes that they felt like an extension of the in-house marketing team. They understood our objectives; knew our lawyers personally and liaised directly; and they secured us impressive coverage which consistently supported our profile and growth ambitions…
Chris WilsherChris Wilsher, Former Head of Marketing, Thomas Eggar (now Irwin Mitchell)
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Quick answer
We design PR campaigns that attract investors, engage stakeholders and support M&A strategies. From founder profiling and media visibility to thought leadership and ESG storytelling, we help you build the reputation and trust that valuation models alone can’t deliver.
The outcome is stronger investor confidence, increased stakeholder trust and a profile that supports premium valuations.
What is investor & stakeholder communications?
It’s about shaping how your business is perceived by the audiences that matter most – investors, acquirers, analysts, employees and other stakeholders.
Done well, PR boosts visibility, creates momentum, builds trust and reassures people that your business is built for long-term success. For companies on an M&A pathway, PR can be a decisive factor – making sure you’re visible, credible and attractive to potential buyers.
Who it’s for
- Businesses preparing for M&A or exit strategies
- Companies raising funds or seeking new investor interest
- Organisations that want to strengthen their employer brand to attract top talent
- Leadership teams who need to showcase momentum and credibility
- Brands looking to highlight ESG, CSER and diversity initiatives to stakeholders
Results you can expect
- Greater visibility with investors and acquirers through targeted media coverage
- An enhanced and positive digital footprint that reassures during due diligence
- Enhanced founder and leadership profiles that build trust in your team
- Momentum stories that demonstrate traction and market relevance
- Recognition for ESG and values-driven initiatives that strengthen stakeholder confidence
- Communications that complement financial metrics and support higher valuations
”Midnight’s PR campaign has played a significant role in driving consumers to our website and ultimately business growth. Their PR campaign has proved inventive, effective and has achieved impressive results for us.
Kevin Byrne, Founder, Checkatrade.com (now sold)
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Discovery
Message shaping
Media outreach
Thought leadership
Momentum building
ESG storytelling
What to expect
(our process)
What to expect
(our process)
1. Discovery
We align with your growth or exit goals and identify key audiences.
2. Message shaping
We pull out the stories, results and values that matter most to investors and stakeholders.
3. Media outreach
We secure coverage in the outlets that influence perception and valuation.
4. Thought leadership
We position your leaders as credible voices in your industry.
5. Momentum building
We highlight high-profile hires, partnerships and wins that show growth.
6. ESG storytelling
We showcase your CSR, sustainability and diversity work in credible ways.
7. Measurement
We track coverage, sentiment and share of voice so you can see the impact clearly.
Why it matters
Reputation influences valuation. Investors and acquirers look beyond the balance sheet – they want confidence in the team, the vision and the brand. PR tells that story.
For M&A specifically, PR can:
- Raise visibility in the right markets ahead of a sale or merger
- Build credibility that reassures buyers during due diligence
- Demonstrate traction and perceived momentum to support higher multiples
- Highlight leadership and values that make your business more attractive
We’ve seen it first-hand. Clients regularly tell us their enhanced profile directly supported investor interest and improved valuations. In commoditised markets, reputation often explains why one business is worth 10 times another.
Case studies
Checkatrade
Checkatrade came to us with an exit plan in mind. Over five years, we supported the brand with profile-raising PR that positioned its founder and business as credible, investable and high-growth. The result? Checkatrade was ultimately sold for a reported £1bn.
Thomas Eggar
We supported law firm Thomas Eggar through a period of organic growth and M&A activity. By raising its profile on a national stage, we helped position the firm to be noticed by legal heavyweight Irwin Mitchell, who went on to merge with the business.
Certified B Corp
As a certified B Corp, we believe purpose and profit go hand in hand. Our investor and stakeholder communications highlight not only what you do, but how you do it – building trust with investors and acquirers who care about long-term value.
Investor & stakeholder communications FAQs
How does PR influence valuation?
Reputation and brand perception are key. Strong PR builds credibility, momentum and trust – factors that often influence multiples as much as financials.
How can PR support an M&A exit?
It raises visibility ahead of a sale, reassures during due diligence and highlights leadership and values that make you more attractive to buyers.
What kind of stories matter to investors?
Growth milestones, high-profile hires, market traction, innovation and values-led initiatives (like ESG) all help build confidence.
Can you work with our investor relations team?
Yes. We complement IR by focusing on reputation, media visibility and stakeholder trust alongside their financial comms.
How long does it take to see results?
Media visibility can build within weeks, but reputation is a longer-term investment. Most clients see tangible impact in 6–12 months.
Does Digital PR really matter here?
Yes. Google and AI search are often the first place investors, analysts and stakeholders look. Securing credible coverage online makes sure your story is front and centre when it matters most.
