B2B PR training

Quick answer

Our B2B PR training helps your team plan, deliver and improve PR and social media activity with confidence.

We run tailored workshops across PR strategy, key messaging, media training and social media, combining strategic insight with practical exercises.

You leave with clear frameworks, documented outputs and a structured approach aligned to your business goals.

What is B2B PR training?

B2B PR training equips your internal team with the knowledge, structure and confidence to manage reputation and authority effectively.

It goes beyond theory. Strong training aligns communications to business objectives, clarifies what you want to be known for and builds a consistent approach across earned, owned and shared channels. At Midnight, we focus on practical application so your team can act immediately.

Who it’s for

• In-house marketing and communications teams in B2B organisations
• HR tech, SaaS, insurance and professional services businesses
• Leadership teams who need clearer messaging and stronger media presence
• Growing businesses building a PR function from scratch
• Teams bringing PR or social media in-house

Results you can expect

• Clear PR strategy aligned to business goals
• Stronger, more consistent key messages
• Confident spokespeople and improved media performance
• Better quality earned media coverage
• Improved LinkedIn engagement and visibility
• Clear frameworks and tools your team can apply immediately

Our training programmes

PR strategy training

Led by one of Midnight’s most senior team members, our PR strategy workshops provide a structured approach to building and aligning PR activity.

Each session is tailored and combines strategic insight with practical exercises. You leave with a clear framework covering audiences, messaging, story development and measurement, ready to apply across your business.

Find out more about PR strategy training here.

“The PR workshop really resonated with our team and enabled us to explore topics together that we’ve not discussed in a group this large before. Flo challenged our preconceptions and guided us toward shared conclusions as a team. Throughout the workshop, we completed practical tasks that pooled our existing knowledge and equipped us with the tools to plan our next steps with clearer goals.”
FläktGroup

Key message training

Strong PR starts with clarity. Our key message training helps you define what you want to be known for and align teams around a consistent narrative.

We work with you to develop message pillars, supporting proof points and a structured platform that can be used across PR, content, sales and internal communications.

Find out more about key message training here.

Media training

Our media training prepares spokespeople to communicate with confidence and authority.

Sessions are practical and scenario-based, including interview preparation, handling difficult questions and on-camera or phone-based role-play. The focus is on clarity, credibility and composure in real-world situations.

Find out more about media training here.

“Any nervous anticipation of this workshop was quickly calmed and allayed by the wise words and experience of Chris and Flo who addressed each aspect of the dreaded ‘media interview’ with clear, bitesized, proactive advice. Is that a reporter I see ahead of me, wielding a microphone in my direction? Bring it on, I’m interview-ready thanks to Midnight..!”
Newhaven Enterprise Zone

Social media training

Our social media training helps B2B teams improve performance, with a clear focus on LinkedIn.

We combine a detailed audit of your current activity with practical guidance on content, engagement and measurement. You leave with a tailored toolkit and clear actions to manage social media effectively in-house.

Find out more about social media training here.

What to expect

(our process)

• Discovery call to understand your objectives and current performance
• Pre-work and research, including audits or competitor analysis
• Bespoke workshop design tailored to your business
• Interactive training session delivered virtually or in person
• Practical outputs, templates and documented recommendations
• Clear next steps your team can implement immediately

Diversity and inclusion training

We also work with specialist partners at Edge of Difference to offer diversity and inclusion training.

These programmes are delivered independently of Midnight’s core PR training and focus on building inclusive cultures, improving awareness and supporting long-term behaviour change. Sessions are tailored and can be delivered alongside wider team development programmes where appropriate.

Find out more about diversity and inclusion training here.

Certified B Corp

Midnight is a certified B Corporation and multi award-winning B2B PR agency. Our training reflects our commitment to responsible business, long-term reputation building and measurable impact.