Even the most experienced leaders can feel nervous when a journalist calls. Media interviews come with pressure, time limits and tough questions. Without preparation, it’s easy to miss your key messages or stumble into saying more than you intended. That’s why media training is such an important part of a PR strategy.
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Giving your spokespeople
the skills and confidence to shine
At Midnight, our training is practical, tailored and confidence-building. Led by our in-house trainer – a seasoned journalist with 25+ years’ experience across national, broadcast, trade and regional media – sessions are designed to feel as real as possible. You’ll leave with the skills to handle interviews, deliver your messages clearly and come across at your very best.
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Quick answer
We deliver bespoke media and key message training for spokespeople at all levels. Sessions include practical exercises like filmed or telephone interviews, plus guidance on building and delivering clear messages.
The outcome is confident spokespeople who know what to say, how to say it, and how to represent your business with authority.
What is media training?
Media training gives your team the skills to handle press interviews with confidence. It covers everything from understanding how journalists work, to structuring your answers, to staying calm under pressure.
It’s not just for big broadcast moments either. These skills are just as valuable when talking to internal audiences, filming a video for your website, or sharing a message on LinkedIn. In short – anywhere your team needs to communicate clearly and credibly.
Who it’s for
- Business leaders preparing for press or broadcast interviews
- Spokespeople involved in thought leadership and PR campaigns
- Teams that want to improve both external and internal communication
- Organisations looking to strengthen employer brand through confident voices
- Anyone who wants to sharpen their presentation and messaging skills
Results you can expect
- Spokespeople who feel confident handling tough or unexpected questions
- Clear, consistent delivery of your key messages
- Better media relationships thanks to strong, reliable interviews
- Skills that translate to other scenarios, like internal comms or investor meetings
- Increased visibility and credibility for your brand through confident representation
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Briefing call
Interview prep
Half-day training
Follow-up
What to expect (our process)
What to expect (our process)
1. Briefing call
We learn about your business, your spokespeople and the topics they’ll be covering.
2. Interview prep
We create bespoke interview briefs and questions that replicate real-life scenarios.
3. Half-day training
A 3–4 hour session for one or two spokespeople, including:
- Practical tips on building and delivering key messages
- Mock telephone and filmed interviews with tailored questions
- Personalised coaching and feedback throughout
4. Follow-up
After the session, you’ll receive feedback notes plus a handy “media dos and don’ts” guide.
We also offer key message training as a standalone service or combined with media training. This helps you define, test and practice your key messages so everyone knows what to say – and how to say it.
Case study
Crown Worldwide
As part of our PR work with Crown Worldwide, we coached the team on messaging and positioning. We interviewed and prepped spokespeople ahead of media appearances, giving them the confidence and skills to deliver their story effectively.
Certified B Corp
As a certified B Corp, we believe in building reputations for impact – and that starts with authentic, confident communication. Our training gives your people the skills to represent your business with integrity and impact.
Testimonials
”The media training for our management team has been invaluable. Not only did everyone enjoy the day but they also learnt a huge amount and really built their confidence. The benefits have not just been about communicating externally but also gave the team the chance to learn how they can improve communications internally to their staff...
Crown Worldwide
”Midnight delivered us bespoke media training and it was great. We left their office feeling empowered and enlightened. I can't recommend Midnight highly enough…
Lucy TarrantCognitive Law
”“An excellent use of time spent working on our media skills. It was challenging in some parts (in a good way) but we felt supported in developing this skills area. Great day and really worthwhile.”
Corinne DayFormer Programme Director, Newhaven Enterprise Zone
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Want to know more? Click here for our blog with our top tips for giving media interviews.
Media training FAQs
What does media training include?
Our sessions are completely bespoke. We cover interview techniques, key message delivery, handling tough questions, and run practice interviews with real-time and follow up feedback.
Who delivers the training?
Our in-house trainer has 25+ years’ journalism and training experience, and has worked across national, broadcast, trade and regional media.
How long does a session last?
Typically half a day (3–4 hours) for one or two spokespeople, but we can adapt to your needs.
What if I don’t have any interviews coming up?
That’s actually the best time to train. You’ll be prepared when opportunities arise, rather than scrambling at the last minute.
Do you provide key message training too?
Yes. We can run key message sessions to help you define, refine and practise your messages until you feel confident delivering them consistently.
