B Corp PR agency for responsible businesses

Quick answer

Midnight helps B Corps and businesses working towards certification communicate with clarity and credibility.

We turn your expertise and evidence into stories that earn attention from clients and people searching online.

You get senior PR advice, strong sector knowledge and a partner with first-hand experience of certification.

Reputation that supports growth

In complex B2B markets, reputation influences whether people notice your business, trust your expertise, recommend you and choose to work with you. We find the subjects your business has something useful and distinctive to comment on. We develop clear positions, create strong stories and give your experts a credible voice in the conversations that matter to your clients.

That could involve explaining new regulation, challenging an accepted way of working, turning data into a research campaign or commenting on a fast-moving issue. It may also involve communicating progress as a responsible business.

Each programme is shaped around what the business needs to achieve: greater visibility, a stronger market position, more client opportunities or increased confidence in the people leading it.

Who we work with

We work with responsible B2B organisations in sectors where expertise, judgement and trust carry real commercial weight, including:

• Law firms, accountancy practices, ESG consultancies and other professional advisers
• Insurance providers, brokers and specialist suppliers to the insurance and risk sector
• HR consultancies, leadership specialists and workplace providers
• Technology and SaaS businesses serving these sectors

Some of our clients are Certified B Corps or working towards certification. Others demonstrate their commitment to responsible business through different standards, accreditations and ways of working.

We turn specialist knowledge into clear stories without losing the detail that makes it valuable.

When business comes to us

Clients often come to Midnight because they want to:

• Raise their profile among the clients, partners and people who matter to them
• Become recognised for their expertise and take a stronger position in their market
• Give senior leaders a more visible voice on important sector issues
• Launch a new service, enter a new market or reach a different audience
• Turn their knowledge, research and data into stories that earn attention
• Develop clearer messages and more confident spokespeople
• Create a more consistent and proactive approach to PR
• Communicate their responsible-business progress with clarity and credibility

What good PR can do for your business

We build every programme around commercial and reputation goals. We can help you:

• Become better known among the clients you want to reach
• Build trust in your business and the people leading it
• Earn high-quality press coverage in the media your audiences value
• Communicate responsible-business progress without overclaiming
• Attract people who share your values and strengthen your employer reputation
• Improve visibility in traditional search and AI-generated answers

What our clients say

Read the Mayo Wynne Baxter case study

Stories with substance

We look for ideas that reveal the substance of your business and offer something useful. That might mean:

• Turning your data into a research campaign that exposes a problem in your sector
• Giving a senior leader a clear platform on the issues shaping your market
• Using specialist insight to explain new regulation before clients feel its impact
• Sharing verified progress from your impact work in a way people can understand

Responsible-business claims face growing scrutiny. We help you develop messages that are specific and supportable, asking difficult questions before a claim reaches the outside world. Read our guidance on avoiding greenwashing in ESG messaging and what the new EU green claims rules and B Corp standards mean for business.

The same care applies to employer communications. Our research into whether your employer brand measures up shows why the experience inside a business must support the reputation it presents.

What working with Midnight looks like

1. We start with the business. We learn where you are going, who you need to reach and what needs to change.
2. We find the story. We explore your expertise and evidence for ideas with genuine audience value.
3. We make a focused plan. We agree the right mix of campaigns, content and timely media opportunities.
4. We keep things moving. Our team creates the work and manages delivery, staying close to you throughout.
5. We measure what matters. We review the impact, share what we learn and refine the programme.

You will work with a senior, accessible team that asks good questions and challenges constructively.

We understand responsible business from the inside

Midnight exists to make responsible business more visible and more valued. We want ambitious businesses that take their wider impact seriously to be recognised, trusted and commercially successful.

We became a Certified B Corp™ in September 2024 after a rigorous assessment. The process gave us first-hand experience of gathering evidence and confronting the gaps between ambition and reality. We are currently working towards recertification under the new standards.

Our commitments include Living Wage accreditation, Green Business certification and membership of 1% for the Planet. We support Sussex Wildlife Trust as well as other local stakeholders. See our progress and priorities in our latest Impact Report.

Joint managing director Alex Hankinson has completed the Business Sustainability Management course at the University of Cambridge Institute for Sustainability Leadership. She is co-chair of B Local Brighton, helping responsible businesses connect and learn. Our partnership with Edge of Difference brings deeper inclusive-communications expertise to our clients.

This experience gives us a practical understanding of the opportunities, pressures and scrutiny responsible businesses face. It sits alongside more than 30 years of experience building B2B reputations and delivering PR that supports commercial goals.

FAQs

Do you only work with Certified B Corps?

No. We also work with businesses pursuing certification and other purpose-led organisations. You do not need to hold a particular accreditation. We are interested in businesses with credible expertise, commercial ambition and a genuine commitment to responsible practice.

Why choose a B Corp PR agency?

A B Corp PR agency understands the standards and scrutiny that come with responsible-business communications. At Midnight, that understanding sits alongside specialist B2B experience in insurance and risk, professional advisory and the workplace. We can get to grips with complex subjects quickly and find the stories people will care about.

Can you help us communicate about sustainability without greenwashing?

Yes. We help create precise messages, identify the proof behind each claim and establish sensible review processes. Where legal or technical judgement is required, we work with your specialists. We do not provide legal advice.

How do you measure B2B PR?

We agree the measures that matter at the start. These may include relevant coverage, message delivery, backlinks, search visibility and share of voice and inclusion in AI-generated answers.

We look at the quality and relevance of the results alongside the numbers and relate them back to the objectives agreed for the programme.