Putting out the odd press release isn’t enough to build credibility. To really shift your reputation, you need a drumbeat of stories that strengthen your digital profile.
When it comes to journalists, what they want most are accessible experts and swift, reliable responses when news breaks. That’s where our press office and media relations support comes in.
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Press office
& media relations
With years of newsroom and PR experience, we know how to keep your brand front of mind. We spot the stories worth telling, nurture productive journalist relationships and take care of enquiries so you’re always shown in the best light.
”Midnight's remit includes industry-specific copywriting, press releases and media strategy. The team are responsive, collaborative and ultimately deliver quality output that has made a real difference and helped us meet objectives…
Charlie GreenwoodMarketing Manager, A-Plan Insurance
Quick answer
We run manage proactive and reactive media relations for B2B brands. That means handling press enquiries, writing and issuing press releases, pitching stories and building the journalist relationships that really matter.
The result is consistent coverage, more trust in your brand and the confidence that someone’s always got your back when the media comes calling.
”“Their creative ideas and hard work resulted in some fantastic coverage in the national media. The PR campaign played an instrumental role in moving the dial for us in 2024, helping to increase our reach around the UK and boost brand awareness and web traffic.
Darren MiltonCMO, Boundless
“With a great network of journalists and a diverse set of tactics they have helped us achieve growth…”
What is a press office and media relations service?
Think of a press office as the front door for journalists. It’s the place they come for the latest news, comment, or background on your business. Media relations is about nurturing those journalist relationships over time, so they see you as a trusted source they can rely on.
Together, they give you a consistent presence in the media – helping you stay visible, relevant and in control of how your story is told.
Who it’s for
- Companies that need proactive coverage in the national, regional and trade press
- B2B brands that want a reliable press office to take care of media request
- Businesses going through growth or change who want control over how they’re represented
Results you can expect
- Regular coverage in the outlets that matter most to your sector
- Journalists coming to you first for comment and expert opinion
- Quick, professional handling of enquiries – so you’re never caught off guard
- A bigger share of voice than your competitors
- More trust from clients, investors and employees thanks to visible, consistent media presence
- Spokespeople who feel prepared and supported at every step
Case studies
Thomas Eggar (now Irwin Mitchell)
We ran the law firm’s press office, landing regular national coverage. Fee earners got so engaged that it turned into a friendly competition to see who could be first with a media comment.
BCIS
As press office partner, we positioned BCIS as the independent voice on building costs and carbon. Result: extensive national media profile and stronger reputation with policymakers.
Boundless
We delivered consistent media coverage during the cost-of-living crisis, positioning Boundless as a champion of public sector workers’ free time.
Certified B Corp
We’re proud to be a certified B Corp, which means we put people, planet and purpose alongside profit. When we manage your press office, it’s never about spin – it’s about telling authentic stories that make a real impact.
The Midnight team celebrating after officially joining the B Corp community in 2024.
Kick-off
Editorial messaging
Press office setup
Proactive pitching
Reactive response
Track & share
Our press office & media relations process
1. Kick-off
We start with your goals, your audiences and the messages you want to get across.
2. Editorial messaging
We shape those into clear themes and storylines that work for both your business and the media.
3. Press office setup
We put simple processes in place, so enquiries get answered quickly and consistently.
4. Proactive pitching
We dig out the stories hiding in your business and pitch them to the right journalists.
5. Reactive response
When the news agenda shifts, we jump on it to get your voice into the conversation.
6. Track & share
We monitor coverage and share results with you in plain English, so you can see what’s working.
Our approach is collaborative but not time-heavy for you. We handle the legwork, while you provide insight and approvals.
Press office & media relations
FAQs
How quickly will I see results?
Media coverage can begin within weeks. Relationship-building and consistent share of voice typically develop over 3–6 months.
What’s included in a press office service?
Handling journalist enquiries, issuing press releases, proactive pitching, media monitoring and regular reporting. We also prepare and support your spokespeople.
What if a journalist contacts me directly?
We’ll agree protocols in advance. You can direct them to us, or we can prepare you with messaging and media training, so you feel confident responding.
How do you measure success?
We track quality and reach of coverage, journalist relationships, share of voice, and alignment with your key messages. Reports are tailored so you can clearly communicate value to stakeholders.
