Social media is about visibility, trust and conversation. For B2B brands, it’s often the first place potential clients, partners or employees look you up. That’s why we focus on creating content that works hard, fits seamlessly with your wider PR activity and gets noticed.
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Social content
that amplifies PR and builds your brand
At Midnight, we specialise in LinkedIn as the go-to platform for B2B, and we also support clients across Meta channels like Instagram and Facebook.
With a full-time social media manager on our team (and every member of our agency trained in social media skills), you can rely on us to plan, create and manage content that stops your audience mid-scroll.
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”It’s really helpful for me to have an agency by my side that delivers strategic PR, media relations, social media, copywriting and awards management. They really understand our business and can bring extra value by having such a cohesive view across these services.
Carol RheadMarketing & Insight Director, Compass Group B&I
The team at Midnight are a pleasure to deal with, at all levels of the agency. It’s clear to see how much they care, and they genuinely feel like part of my team.
Quick answer
We create and manage social media campaigns that amplify your PR, showcase your thought leadership and connect you with the people who matter. From LinkedIn strategy to content creation and channel management, we’ll make sure your social presence is professional, consistent and engaging.
The result is more reach, stronger engagement and a social presence that reflects your brand at its best.
What is social media for B2B PR?
For B2B brands, social media isn’t about chasing viral moments. It’s about being consistent, credible and useful – the kind of content that earns attention from the right people. That might be investors, potential hires, existing clients or new prospects.
We also see social media as a way to amplify your PR, too. A thought leadership article in a trade publication, a press release or an award win works even harder when shared on LinkedIn with sharp copy, great visuals and a clear call to action. Done well, it keeps your brand front of mind and extends the impact of every PR success.
Who it’s for
- B2B brands who want to build presence and credibility on LinkedIn
- Companies that want to amplify PR activity and awards through social
- Leaders and subject matter experts who want a consistent, professional online presence
- Marketing teams that need extra hands to plan, create and manage social content
- Organisations who want joined-up campaigns across PR, digital and social
Results you can expect
- A professional, consistent presence on LinkedIn and other key platforms
- Engaging content that brings PR, awards and thought leadership to life
- More reach and visibility with the audiences that matter most to your business
- Stronger employer brand through authentic team and culture content
- Measurable growth in engagement, followers and website traffic
- Confidence that your social is joined-up with the rest of your communications
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Discovery & Strategy
Content planning
Content creation
Publishing & management
Engagement
Measure & refine
What to expect (our process)
What to expect (our process)
1. Discovery
We learn about your audiences, objectives and current social footprint.
2. Strategy
We plan a clear social approach that complements your PR and business goals.
3. Content planning
We build campaign calendars and map content to news, awards, events and thought leadership.
4. Content creation
We produce graphics, video, animations and copy that look great and sound like you.
5. Publishing & management
We schedule, post and manage your channels consistently.
6. Engagement
We help you interact with your network, building relationships that matter.
7. Measure & refine
We track engagement, reach and traffic, and refine strategy based on what works best.
Case studies
WKE
We managed the social media for WKE, an alternative fuels manufacturer, ensuring organic and sponsored LinkedIn aligned with PR campaigns and sector priorities. The result was a stronger online profile and a bigger share of voice in its market.
Arch Insurance
Midnight helped Arch Insurance raise awareness of its brand and position it as the preferred choice for brokers. A standout achievement was building its LinkedIn presence from zero to 5,000 followers in record time. This significantly enhanced Arch’s profile and positioning, creating the platform for a highly successful programme of sponsored activity.
Certified B Corp
As a certified B Corp, we believe social media should is a powerful force that should be used for good. It adds value, builds connections and reflects your brand’s purpose as well as your expertise.
The Midnight team celebrating after officially joining the B Corp community in 2024.
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Want to know more? Click here for our blog on the four LinkedIn mistakes to avoid.
Social media
FAQs
Do you specialise in LinkedIn?
Yes – it’s our core focus for B2B brands. But we also manage campaigns across Instagram, Facebook and Threads when they’re relevant for your audience.
Is sponsored LinkedIn important?
Yes. As LinkedIn’s popularity has grown, it’s become harder for organic posts to reach even your own followers. Sponsored campaigns help cut through, ensuring your most important messages land with the exact audiences you want to reach.
What kind of content do you create?
Everything from thought leadership posts and award shout-outs to short videos, animations and team culture content.
How do you measure success?
We track engagement, reach, follower growth and web traffic. Importantly, we connect those results back to your wider PR and business goals.
Do you manage accounts directly?
Yes – we can run your channels day-to-day, or work alongside your in-house team with content planning and creation.
How do you make sure the tone of voice is right?
We work with you to define your tone and messages at the start, then apply them consistently across every post.
