Award-winning PR agency Midnight has been appointed by Boutique Modern, a B Corp modular housing specialist, rounding off a string of new client wins this year.
Midnight will be supporting Boutique Modern with a multi-layered PR campaign, positioning it as providing one of the solutions to the affordable housing crisis.
Flo Powell, joint managing director at Midnight Communications, said: “If you’d asked us who our ideal client is we would’ve described a company just like Boutique Modern. Property and Construction is a key sector for us and one that’s growing – this contract comes hot on the heels of several new clients in the industry including the Building Cost Information Service (BCIS).
“We’ve also pledged to be net zero by 2030 and our new strapline is ‘positive meaningful impact’ so the fact that Boutique Modern is a B Corp gives us real joy. That they’re based down the road from us, and are all genuinely lovely people, is just the cherry on the cake.
“We can’t wait to get started on their campaign. They are not short of news, case studies and blog ideas so there’s plenty for us to work on.”
Boutique Modern has already completed several projects in 2023, with impressive developments in Eastbourne, Newhaven and Peacehaven with many more in the pipeline.
Lucas Shone, projects director at Boutique Modern, said: “We spent a long time looking for a PR company who share our vision and values, and who we feel can really deliver the message that BM want to send.
“It’s great to be working with such a nice bunch of people at Midnight, who have invested time getting to know Boutique Modern and listened to our ambitions for the next phase of our development. I’m sure the Midnight team will play a big part in making our plans a reality.”