Trethowans
The challenge
Midnight was appointed to raise brand awareness, and preference for, regional law firm Trethowans - to keep its brand front of mind within its local audiences but also position it on a national basis, profiling its expert spokespeople and gaining sharing of voice against its competitors.
Activity:
- Draft press releases, feature-length articles and case studies and place them in top tier media.
- Produce rapid response commentary and letters to editors for national media.
- Pitch Trethowans’ key spokespeople for profile and feature opportunities in key national and sector publications.
2021 results:
- 111 items of coverage
- Potential audience reach of 629m
- National coverage highlights include The Times, Telegraph, Guardian, Observer, Yahoo!, MSN
- Regular coverage in regional publications across the firm’s office locations in Southampton, Bournemouth, Salisbury and Winchester.
- Sector coverage in target HR titles including People Management, HR Director, HR Review, Personnel today
“When I was tasked with finding a PR agency, I knew who I wanted to work with. Having previously worked with Midnight, I knew from experience that their team would go out of their way to get to know Trethowans; the people in the business and what we have to offer. Although we’re based in the South, our clients are country-wide and with Midnight’s contacts they find us opportunity for coverage in publications across the UK, as well as boosting our regional presence. We take pride in working with likeminded businesses who exhibit similar values to our people; no nonsense and no egos. Midnight are a fantastic extension to our marketing team who exhibit those values too…”
Kirsty Hughes, Marketing Manager, Trethowans
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