News and ViewsNews TopPR insights Measuring the impact of Digital PR By Flo Powell, Joint Managing Director, Midnight How do you solve a problem like digital PR measurement? Last…Flo Powell27/10/2025
News and ViewsNews TopPR insights Why Digital PR, not backlinks, will future proof your SEO in the AI era For two decades, SEO was all about backlinks. The more you had, the higher you climbed. But new…Flo Powell29/09/2025
News and ViewsNews TopPR insights Four LinkedIn mistakes to avoid in 2025 By Henrietta Beldham, Social Media Manager If your LinkedIn company page has been on autopilot lately, you’re not…Henrietta Beldham07/08/2025
B2B CommunicationNews and ViewsNews TopPR insights How digital PR powers your employer brand Your employer brand is a powerful asset – and digital PR is one of the most effective ways…Flo Powell09/07/2025
News and ViewsNews TopPR insights Seven ways digital PR drives financial performance Most CFOs understand there’s a direct link between business or brand reputation and financial performance. But some will…Alex Hankinson29/04/2025
News and ViewsNews TopPR insights Why law firms need a legal PR agency in a digital-first world PR and marketing are undergoing a 180° shift. For years, there’s been a hyper-focus on metrics like impressions,…Flo Powell22/04/2025
News and ViewsNews TopPR insights Digital PR in the AI age: the lightning rod for your SEO What do we mean by Digital PR? How does it relate to SEO? And how does it all…Flo Powell19/03/2025