News and ViewsNews TopPR insights Digital PR for GEO: What changes for B2B brands A guide for B2B brands navigating AI search Follow-on to: How to get your brand mentioned in AI…Rik Turner29/06/2026
Midnight researchNews and ViewsNews TopPR insights Recruitment is getting tougher for insurance firms: but is employer brand the underlying issue? A challenging recruitment environment is making headlines in insurance, but what if the underlying problem was not an…Flo Powell17/06/2026
Midnight researchNews and ViewsNews TopPR insights Employer brand: Why tech companies are struggling to attract talent (and what to do about it) It’s a conundrum: tech firms are hiring, salaries are rising, but attracting the right talent seems to be…Flo Powell01/06/2026
News and ViewsNews TopPR insights Why your brand isn’t showing up in AI answers and how digital PR fixes it Does anybody still Google? AI is transforming the way people search for brands at lightning speed with Gartner…Samantha Clark27/05/2026
Midnight researchNews and ViewsNews TopPR insights 82% of employees want employers who share their values. Does your employer brand measure up? Most businesses say their people are their biggest asset, but not all have an employer brand that clearly…Flo Powell12/05/2026
B2B CommunicationNews and ViewsNews TopPR insights How to get your brand mentioned in AI answers (not just ranked in search results) A practical guide for B2B brands that want to show up where decisions are actually being made. What…Rik Turner02/03/2026
News and ViewsNews TopPR insights Media training in 2026: what to do differently Personality, adaptability and purpose are becoming the new buzzwords for business spokespeople as audience expectations shift in an…Chris Hatherall20/01/2026
B2B CommunicationNews and ViewsNews TopPR insights PR in 2026…everybody’s talking about us By Flo Powell, Joint Managing Director PR is having a renaissance - not as a support act to…Flo Powell12/01/2026
News and ViewsNews TopPR insights The B2B PR trends that shaped 2025 2025 has been a rollercoaster for PR, media and digital comms. From AI rewriting search to fake experts…Henrietta Beldham-Owen01/12/2025
News and ViewsNews TopPR insightsSustainabilityUncategorized Why it’s so important to avoid greenwashing in ESG messaging Being honest, accurate and transparent in messages about your business’ ESG credentials has always been a moral obligation.…Chris Hatherall18/11/2025