News and ViewsNews TopPR insights Professional services firms: why newsjacking works in 2026 (and why it isn’t for everyone) Newsjacking, also known as rapid response PR, means giving journalists an expert reaction to a story that's already…Flo Powell01/10/2026
News and ViewsNews TopPR insights Is your CEO’s LinkedIn profile now a brand asset? Since the dawn of time (or LinkedIn), we’ve treated the CEO’s LinkedIn profile as something separate from the…Henrietta Beldham-Owen07/09/2026
News and ViewsNews TopPR insightsSustainability What new EU green claims rules and B Corp standards mean for business Businesses have never had more to say about sustainability, or more reason to choose their words carefully. From…Alex Hankinson03/09/2026
Midnight researchNews and ViewsNews TopPR insights Proof that senior leadership reputation matters in employer branding A business leader’s personal behaviour, reputation and profile have always been important, but what if these aspects could…Flo Powell21/08/2026
Midnight researchNews and ViewsNews TopPR insights Poor employer brand reputation is costing accountancy firms – in a big way A complex recruitment market is leading accountancy firms to offer bumper salaries in a desperate bid to reel…Flo Powell24/07/2026
News and ViewsNews TopPR insights Digital PR for GEO: What changes for B2B brands A guide for B2B brands navigating AI search Follow-on to: How to get your brand mentioned in AI…Rik Turner29/06/2026
Midnight researchNews and ViewsNews TopPR insights Recruitment is getting tougher for insurance firms: but is employer brand the underlying issue? A challenging recruitment environment is making headlines in insurance, but what if the underlying problem was not an…Flo Powell17/06/2026
Midnight researchNews and ViewsNews TopPR insights Employer brand: Why tech companies are struggling to attract talent (and what to do about it) It’s a conundrum: tech firms are hiring, salaries are rising, but attracting the right talent seems to be…Flo Powell01/06/2026
News and ViewsNews TopPR insights Why your brand isn’t showing up in AI answers and how digital PR fixes it Does anybody still Google? AI is transforming the way people search for brands at lightning speed with Gartner…Samantha Clark27/05/2026
Midnight researchNews and ViewsNews TopPR insights 82% of employees want employers who share their values. Does your employer brand measure up? Most businesses say their people are their biggest asset, but not all have an employer brand that clearly…Flo Powell12/05/2026