B2B CommunicationNews and ViewsNews TopPR insights PR in 2026…everybody’s talking about us By Flo Powell, Joint Managing Director PR is having a renaissance - not as a support act to…Flo Powell12/01/2026
News and ViewsNews TopPR insights The B2B PR trends that shaped 2025 2025 has been a rollercoaster for PR, media and digital comms. From AI rewriting search to fake experts…Henrietta Beldham01/12/2025
News and ViewsNews TopPR insightsSustainabilityUncategorized Why it’s so important to avoid greenwashing in ESG messaging Being honest, accurate and transparent in messages about your business’ ESG credentials has always been a moral obligation.…Chris Hatherall18/11/2025
News and ViewsNews TopPR insights Measuring the impact of Digital PR By Flo Powell, Joint Managing Director, Midnight How do you solve a problem like digital PR measurement? Last…Flo Powell27/10/2025
B2B CommunicationNews and ViewsNews TopPR insights How to choose the right B2B PR agency for your business Finding a B2B PR agency that fits your business and your team isn’t easy – but it’s well…Alex Hankinson17/10/2025
News and ViewsNews TopPR insights Why Digital PR, not backlinks, will future proof your SEO in the AI era For two decades, SEO was all about backlinks. The more you had, the higher you climbed. But new…Flo Powell29/09/2025
News and ViewsNews TopPR insights Four LinkedIn mistakes to avoid in 2025 By Henrietta Beldham, Social Media Manager If your LinkedIn company page has been on autopilot lately, you’re not…Henrietta Beldham07/08/2025
B2B CommunicationNews and ViewsNews TopPR insights How digital PR powers your employer brand Your employer brand is a powerful asset – and digital PR is one of the most effective ways…Flo Powell09/07/2025
News and ViewsNews TopPR insights How to avoid becoming the next PR horror story Discover how to avoid PR disasters with inclusive communication. This blog explores real-world fails, best practices, and how…Flo Powell15/05/2025
News and ViewsNews TopPR insights Seven ways digital PR drives financial performance Most CFOs understand there’s a direct link between business or brand reputation and financial performance. But some will…Alex Hankinson29/04/2025