Award-winning B2B PR agency Midnight Communications has been appointed by site safety and site security companies SafeSite Facilities and SafeSite Security Solutions.
Specialising in PR for the built environment, Midnight will be supporting SafeSite Facilities and SafeSite Security Solutions through a multi-layered digital PR campaign, designed to showcase their expertise in securing construction sites, events and vacant property as part of a cohesive digital marketing campaign.
Thought leadership and proactive press office management will be central to the digital PR campaign, developed in close partnership with an SEO specialist to ensure smooth alignment with ongoing SEO efforts. This synergy between PR and SEO will enhance both brands’ digital presence, with key metrics like mentions, quality links, and other SEO indicators closely tracked to provide insights into the campaign’s impact on search visibility.
Alex Hankinson, joint managing director at Midnight, said: “SafeSite Facilities and SafeSite Security Solutions are a perfect fit for us and an important new addition to our roster of clients in the built environment.
“From day one, it’s been clear to see the ambition and expertise in the business, and their collaborative approach – the perfect ingredients to help our team to make a meaningful impact.
“We’re looking forward to delivering a joined-up digital PR campaign to ensure SafeSite gets the recognition it deserves as an industry innovator.”
This partnership follows Midnight’s recent additions to its built environment portfolio, including Pilbeam Construction and modular housing provider Boutique Modern. Midnight’s wider expertise in this sector spans property development, construction firms, facilities management specialists, construction data suppliers, merchants and manufacturers.
Avril Coleman, business administration director at SafeSite Facilities, added:“We are excited to partner with Midnight PR as we believe their innovative approach to public relations aligns with our mission at SafeSite Facilities and SafeSite Security Solutions. This collaboration will not only enhance our outreach in the industry but also enable us to communicate more effectively who we are as a company and the value of our services.”
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